Go Beyond Standard Procedures
Category:KB Consulting SolutionsThis week’s leadership discussion pulls at my heart and gives such great energy. How do we step out of standard and achieve extraordinary results?
Captain Michael Abrashoff references this in his book, It’s Your Ship. He discusses that SOP (Standard Operating Procedure) as it is known is the Navy, is safe, proven and effective yet seldom generates outstanding results.
Think about that for a moment. Standard operating procedure seldom generates outstand results. So, how do we break out of “standard” in the real estate industry and achieve extraordinarily outstanding results?
Keep your Priorities in Focus
In the military, you must be combat ready at all times. Constantly, your state of readiness may determine life or death consequences. Believe it or not, the same is true in real estate. The “life” of your business is defined and determined by your readiness.
Therefore, to keep your priorities in focus is a critical step. It seems simple, to sell homes, right? Well, as you know, simple is not always easy. We encourage you to challenge standard and ask yourself these questions:
- What is the objective? (And there may be multiple)
- Within each objective, what is the priority?
- What do I need to do today, to achieve the objective?
- What can I do better?
- What do I need more of, what do I need less of?
Stay Ahead of the Competition
Forward planning and gathering competitive intelligence provides tremendous advantages, thus opportunity.
- What do you know about how the competition operates?
- What value added resources will they provide to:
- Hire and retain talent
- Secure more marketable listings
- Represent more buyers
- Serve and grow an ever-changing industry
After gathering the information, evaluate your SOP and discern what adjustments and modifications you should make to stay ahead and moving forward to capture your share of the market.
Push the Envelope for Innovation
This one is tricky.
Words of caution: Avoid shiny objects and “the next latest, greatest…” whatever.
Push and challenge the standard yet watch the ROI on each innovative initiative.
Track. Measure. Assess. Value. Measure again.
Volunteering Benefits Everyone
Healthy growth within your team or organization will result in a strong, contagious increase in the vibe. You will experience a shift within production and attitude. As the environment is stimulated and vibration increased, you will experience an amazing occurrence. People will step up! You will sense an enhanced ownership and positive attitude shift within the tribe.
Let the love flow! As people step up and desire greater ownership and opportunity to celebrate success, allow them to find their space, volunteer and participate. Celebrate their role and show gratitude for their ownership. With this…you will move well beyond SOP!
Go for the Obvious. It’s Probably a Winner.
Sometimes the perfect solution is so obvious that we miss it. Especially in today’s climate where we feel we need to be harnessed into the latest technology solution. What if…your solution is not cool, complex or expensive? What if it is simple, efficient and right in front of you.
Simple is not often easy…but simplifying how we do business may ease your budget, efforts and return much greater results.
Don’t Work Harder. Work Smarter.
Going beyond standard procedure is not at all about working harder. It’s not more hours, more weekends and burning more energy. It’s about consistently evaluating what is being done, how it is being accomplished and most significantly how you can accomplish greater results, hit your objectives and achieve your goals.
Maybe it’s technology related, maybe it is not.
One of the many things that I absolutely love about this industry is the ever-changing landscape that we strive to champion every day. There is unlimited opportunity each day to go beyond standard procedures, challenge status quo and derive extraordinary results. Go! Make change!
Always serve, and work to be a resource, not a sales pitch.
