{"id":85,"date":"2017-06-27T00:02:57","date_gmt":"2017-06-27T04:02:57","guid":{"rendered":"https:\/\/kbconsultingsolutions.net\/?p=85"},"modified":"2018-04-23T12:38:33","modified_gmt":"2018-04-23T16:38:33","slug":"plan-your-work-and-work-your-plan","status":"publish","type":"post","link":"https:\/\/kbconsultingsolutions.net\/?p=85","title":{"rendered":"Plan Your Work and Work Your Plan"},"content":{"rendered":"

Business planning for today\u2019s real estate professional is critical and not for the faint of heart.\u00a0 To craft and adapt a business plan as viable instrument which serves and grows your business, you must take a deep dive into many dimensions of your business.\u00a0 Let\u2019s consider each level and the depth to which you must dive to achieve the success you desire and deserve.<\/p>\n

And here\u2019s why\u2026let\u2019s face it, at times this is simply a painfully brutal business.\u00a0 As recently as this week, I was approached by a seasoned professional who stated to me that he was so very tired of having his heart\u00a0broken<\/em>\u00a0by individuals who he considered to be his core followers who had ignored his advice, recommendations and loyalty. Each had betrayed and abandoned what he considered to be a trustworthy relationship and taken a walk on the wild side with either a cheaper solution or working with someone who provided what they wanted to hear rather than what the market was stating.<\/p>\n

To avoid being compelled to quit the business every other week (and sometimes multiple times within the same week), you must craft an annual written plan that masters the following three areas of your business:<\/p>\n

1) \u00a0Specifically identify your BIG WHY and your Mission or Vision<\/strong>.<\/p>\n

Discovering Your \u201cWhy\u201d \u2026I know many of you are now skeptically shaking your head saying\u2026\u201dOh no!\u00a0 Can we just go ahead and talk about a weight loss and exercise plan, hanging wallpaper, social media or some other topic that makes me wince?\u201d\u00a0 No.\u00a0 If you want to artfully and intentionally build a business that is vibrant, sustainable and unstoppable, you must craft a business plan that is realistic and executable. You must identify your BIG WHY.<\/p>\n

And to be clear, this is\u00a0your\u00a0<\/em><\/strong>\u201cWhy\u201d.\u00a0<\/em><\/strong>\u00a0Not why someone else thinks you should, could or would achieve your goals. We will cover the \u201chow\u201d next\u2026but first you must identify your \u201cwhy\u201d.\u00a0 More often than not, the \u201cwhy\u201d is supported and compelled by a \u201cwho\u201d \u2026 Who (other than yourself) is going to receive the greatest rewards and benefits from you sacrificing your time, energy and talent to fulfill these goals?<\/p>\n

For some reading this, it\u2019s about the money.\u00a0 Simply. Wholly.\u00a0 Yet for most, it\u2019s about what the money will do. The opportunity, experience and sometimes memory the money will create, provide and support.\u00a0 Identify your \u201cWhy\u201d, write it down and create a visual reminder of it.\u00a0 This may be in the form of a vision board, a check written to pay down\/off debt or other tangible evidence of your success.<\/p>\n

Second, define your \u201cmission\u201d.\u00a0 Whatever that is.\u00a0 There is no right or wrong \u201cmantra\u201d that speaks to your business and\/or business model.\u00a0 This should be as individual as you are\u2026yet it should speak to what you represent, the business you are building and maintaining and the legacy you desire to leave.\u00a0 Once discovered, put it in writing. Simply, clearly and with a steadfast passion within each word.<\/p>\n

This will serve your business in so many ways going forward.\u00a0 Each time you are approached with a disruption that may be disguised as an opportunity, bounce it against your mission statement and validate that it serves and supports your mission or vision.\u00a0 If it does not, make a conscious decision to walk away from the disruption\/opportunity until the appropriate time (if ever).<\/p>\n

Once you\u2019ve created the visual of your \u201cWhy\u201d, and your written \u201cmission\u201d or vision statement, place them where you will see them often and be reminded of the meaning behind the nonsense of this business we call real estate.\u00a0 I promise, it will keep you from threatening to quit the business you love.<\/p>\n

2) \u00a0Craft a vibrant, executable written business plan.<\/strong>\u00a0 Your Business Plan should be specific and dimensional. Each must be specific with intentional, actionable activities which can be tracked, measured and finessed as needed to ensure your year\u2019s goals are achieved.<\/p>\n

To successfully \u201cplan your work and work your plan\u201d, you should include but not be limited to the following dimensions within your written plan:<\/p>\n