Category Archives: KB Consulting Solutions

This Coach’s Half-Time Report

Here is the reality of real estate…mid-year 2017. The business and culture of the industry is changing…the professional REALTOR is savvier; the hobbyist (part-timer) is more disruptive and the consumer is much more intelligent.

As Leaders in the industry, we must step up our game. We must provide extreme leadership and guidance to foster a stronger, more intelligent, dependable and high performing professional to maintain market share, profitability and production. Without having purpose and direction to achieve this objective, our growth will be limited, our profit dwindling and our future questionable.

Here is the best news ever for those willing to engage. For those who desire to play to win…to go for higher production and greater profitability…the future could not hold a greater opportunity than through the talent of the millennials. The most hyper-coached generation of all time, is the perfect gift to our industry. Strong, intelligent, dependable and high performing…subject to the right guidance and direction.

The key to profitability and production for any office rests in the talents and gifts of the coachable millennial whose future can be formed at the hands, heart and soul of an effective real estate Mentor. With the industry’s churn rate maintaining an average of 80%, it’s time to acknowledge that much of the training, coaching and whoop-a-la delivered in our industry over the past decade did not, has not and will not work for the masses. Now is the time to change the model in which education is delivered.

Imagine what will happen when we foster the millennial talent and harvest the existing talent in the industry who is “surviving” yet not “thriving” with a successfully executed Mentor solution. Can you estimate how your increased market share, enhanced sales force and greater production will positively impact your profitability? The opportunity is staggering…

Our job as leaders, is to discern (intentional word) through aggressively identifying and interviewing the right candidates and to provide a successful culture, education system and opportunity for each to enter and dominate the market by evolving into tomorrow’s leaders.

So, what’s next? Do we predict and direct our future by fostering the next generation of professionals? I say yes. Let’s combine the tools, resources, benefits and opportunity provided within your organization with our wisdom and experience of the industry and facilitate a dynamic solution to take the 80% churn rate to an exceptionally high success rate and dramatically impact the industry.

We have one half of this year to play. Let’s play to win!